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The Desert Real Estate Blog
De gustibus non est disputandum - There's no excuse for good taste. Living Well Begins At Home. As the broker of choice for countless celebrity clients and Fortune 500 CEOs, I take pride in a level of service, experience, and discretion that is without peer in the communities of La Quinta, Rancho Mirage, Indian Wells and Palm Desert. Searching for a residence of uncommon distinction and grace? Share your wishes with me and reap the benefits of an insiders’ knowledge of the upscale desert communities. And if you are planning to place your home on the market, no one is more skilled at providing exposure and finding qualified buyers across the nation and the world. I specialize in luxury homes and fine golf properties within the Coachella Valley.
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Sunday, September 09, 2007

House calls

After a historic run-up in prices, the housing market has come back to earth. The following are the key steps that you can take to attract offers;
1. Find and use a realtor who's actually sold a few high-end homes in the past six months, like myself, then ask them to delineate their market plan for your home and what the contingency plan will be if the home does not sell within the desired time frame.
2. Find out about Internet and TV spots as well as premier magzine ads that will be employed by the realtor to sell your home.
3. Put together with your realtor an attractive brochure, virtual tour, street specific web site and at least eight photos to be used for flyers, brochures, e-mail flyers and for posting on the MLS as well as Google Base, Yahoo and Realtor.com plus ancillary hubs as we at Number ! Expert employ.
4. Decide on an asking price that is realistic by using CMAs - comps, that are no older than 90 days.
5. Stage the home with a professional stager or hire a decorator. Remove personal "clutter", clean out closets to make them appear asthere is plenty of space.
Add mulch to flower beds, paint, stain or varnish the front door, make floors and light fixtures sparkle, remove crowded furniture and store all political and religous mementoes as well as any business, sports and personal awards. Lastly, store small counter-top appliances under the cabinets.